AVA COMMUNITY ENERGY

Clean Energy Website Gets an Electrifying Redesign

Wind turbines in California
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Ava Community Energy (Ava) provides electricity generation at competitive rates to homes and businesses in a large swath of the East Bay and more, offering individuals, businesses, and cities the ability to choose green power. Also—as a public agency, they invest excess revenue back into local communities through electrification programs and grants. Project6 redesigned their website to increase engagement, add critical functionality, and showcase the evolved brand. This collaboration highlighted our expertise in website design and development.

Ava Community Energy website on an iPhone
Solar Panel Farm
Electric vehicle charging
Ava Community Energy website on an iPad
Ava Community Energy brand fonts used
“Our main mission is to lead the transition to clean power. But as a not-for-profit organization, we’re also finding new ways to reduce your monthly energy bills and to invest in making your homes and our communities more resilient.”

—Ava Community Energy

PROBLEM

More is Not More

Ava Community Energy had just completed a renaming and rebranding effort—and the time had come to showcase those efforts online. Their goal was to explain a particularly complex mission to a broad audience, reorganize content to make their services easier to discover and understand, boost flagging user engagement, and introduce new functions to better serve both their users and staff—all while bringing their new brand identity to life!

SOLUTION

Simplify and Shine

A comprehensive content audit led to a major restructuring and rewriting of the site, eliminating redundant and outdated content. Project6 then crafted a sleek, user-friendly layout that reflected Ava’s refreshed brand language, incorporating a rich library of authentic local imagery. The site was built on WordPress, replacing outdated legacy tools with a more intuitive content management system that makes editing and updates simple and flexible. To enhance the user experience, we also fine-tuned a robust search tool, ensuring users could easily find the information they needed.

RESULT

Power and Performance

Ava individual and business consumers now have fast access to critical functions—like modifying their service—as well as the opportunity to search a database of rebates, learn more about clean energy practices, and engage in public meetings. The site is modern, authentic, responsive, accessible, and ready for future evolution.