Project6 Design Launches New Brand Identity and Website for Integrated Healthcare Association

IHA’s Value Based Pay for Performance program is one of the largest alternative payment models in the country with 10 health plan participants and over 200 California physician organizations caring for over 9 million Californians.

As IHA expanded its portfolio of work over the years, the organization’s website had grown outdated—leaving them in need of a fresh look that would reflect their innovative programs and respected role in healthcare. IHA’s branding no longer effectively conveyed their tone or message, while split navigation and multiple log-in areas confused members, and lengthy content made it difficult for users to find pertinent information in a timely manner.

Project6 first worked with the IHA to establish new branding for the organization—including a color palette and logo that would appeal to a wide variety of viewers while harmonizing with dozens of other collaborating organizations’ logos. Project6 also provided a supplemental branding collateral library, including secondary logo treatments, which could be used for special awards IHA issues in recognition of top performance physician organizations. The result is a bright, clean, and upbeat logo that symbolizes IHA’s expertise in health care performance measurement, data aggregation and analysis, and role as a convener of diverse stakeholders—from providers and health plans to patients and purchasers to policymakers—to solve common problems and improve care. To reflect the organization’s focus on the golden state, the IHA website unmistakably captures California’s scenery.

Along with a fresh look, the IHA website has improved functionality to make it easier for users to locate information and IHA resources. An easy-to-navigate layout clearly differentiates between categories of content, while a single sign-on provides a single point of entry for members to access corporate tools. Custom, responsive templates built on the Drupal platform provide visitors with a consistent experience across desktop, tablet, and mobile devices while allowing IHA administrators to quickly and easily update their content. The result is an inviting, polished, and consistent experience for users and administrators alike.